Monthly Archives: July 2013

Quality Management, Consumer Preferences, and Quality Products

Because of the high status of survey research and its ubiquity (everyone asks everyone about everything continuously and worldwide) most in the quality management field these days ask customers/citizens questions (what they like, don’t like, how products and programs could be improved, etc.). trying to … Continue reading

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Survey Research Failures

There are many failures in survey research but the incorrect results of asking tend not to receive the attention they deserve.  This post is one of my efforts to call attention to the weaknesses of the asking method and, thereby, help erode confidence in survey … Continue reading

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